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Chewing gum
Nova
Small, but genuinely organic on TikTok.
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Presence at a glance
Instagram
@thenovagum
Active
Followers2.0k
Posts · 12mo1
Cadence0.02/wk
Engagement rate by followers0.91%
Solo / Collab1 / 0
Last post17/06/2026
TikTok
@thenovagum
Active
Followers7.4k
Posts · 12mo17
Cadence0.33/wk
Engagement rate by views2.02%
Engagement rate by followers0.22%
Promoted1/17
Last post17/02/2026
YouTube
@novagum3114
Dormant
Followers78
Posts · 12mo0
Last post05/05/2014
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What the numbers mean
- Genuine organic engagement on TikTok at 2.0% of views, on a small follower base.
- Negligible presence on Instagram and YouTube.
- Does the organic fundamentals better than several larger brands.
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The year in motion
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What the audience is saying
Small but positive. Flavour praise and friend tags from a Gulf audience.
Overall sentiment
Audience language
What they talk about
Too few comments in the window for a thematic read.
Most used words
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Top-performing content
The highest-engagement posts of the year, by total interactions.
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Creators & collaborations
No Instagram creator collaborations in the window. Nova's traction is organic TikTok; a first creator test there is the obvious next step.
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Recommendations
Scale
Keep the TikTok engine running
2.0% engagement on a small base. Nova does the organic fundamentals well. Maintain and grow it.
Test
Build Instagram and YouTube
Presence is negligible beyond TikTok. Extend the working formula to a second platform.
Quick win
Repurpose top TikToks to Instagram
Nova's best content lives on TikTok while its Instagram is negligible. Cross-posting the top videos extends reach at no production cost.
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