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Chewing gum
Extra
Inactive across organic social, with 365M YouTube views going unused.
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Presence at a glance
Instagram
@extra_arabia
Dormant
Followers704
Posts · 12mo—
Solo / Collab0 / 0
Last post04/10/2023
TikTok
@extraarabia
Active
Followers4.3k
Posts · 12mo10
Cadence0.19/wk
Engagement rate by views0.13%
Engagement rate by followers30.95%
Promoted10/10
Last post08/05/2026
YouTube
@ExtraGumArabia
Dormant
Followers19.3k
Posts · 12mo0
Last post29/04/2025
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What the numbers mean
- Left organic social: Instagram last posted in 2023, YouTube in April 2025.
- The YouTube channel holds 365M lifetime views and 19,300 subscribers, now sitting idle.
- Every TikTok video is promoted, at 0.13% engagement.
- The clearest reactivation case in the portfolio: a large audience with nothing being published to it.
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The year in motion
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What the audience is saying
No comments in the window. The accounts are inactive.
Overall sentiment
Audience language
What they talk about
Too few comments in the window for a thematic read.
Most used words
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Top-performing content
The highest-engagement posts of the year, by total interactions.
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Creators & collaborations
No creator collaborations in the window. Extra has left organic Instagram entirely.
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Recommendations
Revive
Reopen the 365M-view YouTube channel
19,300 subscribers and 365M lifetime views have sat idle since April 2025. Short video against that base is the cheapest reach in the portfolio.
Stop
End paid-only TikTok
100% promoted at 0.13% engagement. Build an organic base before paying for plays.
Revive
Restore Instagram
Inactive since 2023. A category brand with no live Instagram cedes the shelf.
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