Chupa Chups
Present through paid promotion only; the organic accounts are inactive.
Presence at a glance
What the numbers mean
- The Instagram account last posted in December 2024.
- Every TikTok video is promoted. They reach tens of millions of plays at 0.2% engagement, the signature of paid impressions with no audience behind them.
- Ran a 91-ad Meta catalog campaign across the December and January holiday window while the organic accounts stayed quiet.
- TikTok comments are 77% Gulf dialect with the strongest Saudi signal in the set, and the top comment theme is where to buy. The demand is there and unanswered.
The year in motion
What the audience is saying
Where-to-buy and price lead the comment themes, ahead of praise. The audience is Gulf and Saudi, and the purchase intent is going unanswered.
2,690 comments, 96% of them from the boosted October to November 2025 ad burst. The conversation is driven by the ad, not the product.
The ad's catchphrase (قيلي قيلي) is the single largest thread. Viewers quote it, joke with it, and return just to read the replies.
Viewers report finding the brand inside Roblox (the 'bomb' map), a gaming crossover pulling a young audience to the ad.
A consistent positive: the spot feels like classic, older commercials, an emotional hook worth building on.
People ask where to buy and say they want to stock up; several report not finding it in stores.
Genuine flavour curiosity mixed with absurd joke flavours riffing on the ad.
Common on high-reach Arabic content: preachy comments, some aimed at other commenters.
The criticism is mostly not about the product. The ad's dialect and child talent drew mockery and bullying, and the brand disabled comments on the most-targeted clip; a counter-thread then pushed back on the bullying. Genuine product gripes are rare: price, sugar, and one flavour reformulation.
- «شالوها من كثر التنمر» (they took it down from all the bullying — 873 likes)
- «من قوة التنمر قفلوا التعليقات» (they closed comments because of the bullying)
- «ليه غيّرتوا الـGecko؟ طعمها الجديد سيء، رجّعوا القديم» (why change Gecko? the new flavour is bad, bring back the old)
Top-performing content
The highest-engagement posts of the year, by total interactions.
Creators & collaborations
No Instagram creator collaborations in the window. Chupa Chups' Instagram is dormant, so the lever sits idle while its TikTok comments show clear Saudi demand.
Recommendations
Reactivate the organic accounts
Instagram has been quiet since December 2024, while TikTok comments are 77% Gulf with strong Saudi demand. The audience is there and unserved.
End paid-only TikTok
100% promoted at 0.2% engagement builds no audience. Pair every paid push with organic so reach compounds.
Answer the where-to-buy comments
Purchase questions are the top comment theme and go unanswered. Reply with stockists and add availability to captions.
Post in Saudi Arabic
The engaged TikTok audience is Gulf and Saudi. Build for them rather than running translated global creative.