Borgat
The most native Gulf audience, lightly activated.
Presence at a glance
What the numbers mean
- The most native Gulf audience in the set: 70% Arabic comments and the highest conversation rate.
- Carries the only visible Kuwaiti dialect signal across all ten brands.
- Creator collabs return about 1,975 times the brand's own posts, the largest gap measured here, and it ran two.
- Publishes consistently, but its own content rarely travels beyond a small core.
The year in motion
What the audience is saying
The most Arabic and most conversational audience. Flavour talk leads, and this is the only brand with visible Kuwaiti dialect in its comments.
1,011 comments, overwhelmingly around the back-to-school campaign and its child-led skits.
'العودة للمدارس' and #BackToSchoolWithBorgat dominate. The seasonal hook landed and is the brand's main conversation.
A skit with a Korean-looking boy named Badr and a Kuwaiti-speaking father drew the most engagement, equal parts amused and confused. Note the Kuwaiti dialect presence.
A character teaching arithmetic on candy generated playful quoting and back-and-forth.
Heavy 'ماشاءالله تبارك الله' on the kids, a warm, family-audience signal.
Almost no product criticism. The few critical notes gently question the skit's logic, not the brand.
Top-performing content
The highest-engagement posts of the year, by total interactions.
Creators & collaborations
A single creator post carried Borgat's reach, against a median of 19 on the brand's own content. Two collaborations ran all year, leaving more room to scale creators than any brand in the set.
- @mylove_skb — 74,668 engagements
- @food_ksaa — 385
Recommendations
Activate the most native Gulf audience in the set
70% Arabic and the highest conversation rate. The audience is engaged and under-used.
Use collaborations
Borgat's collab lift is about 1,975 times its own posts and it ran two. No brand has more to gain.
Own Kuwait
Borgat carries the only visible Kuwaiti dialect in the set. Post Kuwaiti-dialect content while the lane is empty.